Kerrang! Double Page Spread analysis

Kerrang! Double Page Spread
Originally uploaded by JakeClarke1

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Kerrang! Contents Page anaysis

Kerrang! Contents Page
Originally uploaded by JakeClarke1

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Kerrang! Front Cover analysis

Kerrang! Front Cover
Originally uploaded by JakeClarke1

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Mood Board

My mood board at the start of the project, showing things I'd like to incorporate into my magazine.


NOTE: I changed my title later on in the project but not in my mood board, therefore it is the old title now.

Original Photographs

Questionnaire and Results

Question One

How many music magazines do you buy a month, roughly?

• None – 2
• 0-2 - 5
• 3-4 - 7
• 5-6 - 3
• 6+ - 3

Question Two

How much would you be willing to pay for a music magazine?

• £1 or below - 3
• £1.50-£2 - 4
• £2.50-£3 - 7
• £3.50-£4 - 3
• £4+ - 3

Question Three

Within A music magazine, what content would you wish to see?

• Gig reviews - 6
• Music/Band reviews - 4
• Pictures/Graphics of Bands and Gigs -1
• Top Ten’s - 2
• Free Downloads -1
• Exclusives -2
• Humour -1
• Latest News -3

Question Four

How much money on average do you spend on music related things a month?

• 0-£10 - 2
• £11-£20 - 3
• £21-£30 - 8
• £31-£40 - 5
• £40+ - 2

Question Five

How much money do you spend on clothes a month, roughly?

• £0-£20 - 2
• £20-£40 - 5
• £40-£60 - 9
• £60-£80 - 3
• £100+ - 1

Question Six

Do you prefer a monthly or weekly released music magazine?

·         Weekly - 3

·         Monthly – 17

Question Seven

One average, how many gigs/festivals do you go to a year?

• 0 - 3
• 1 - 5
• 2 - 9
• 3 - 2
• 4+ -1

Question Eight

What do you find of most importance within a music magazine?

• Reviews - 6
• News -  4
• Comedy - 3
• Pictures and graphics - 5
• Freebies – 2

Question Nine

What alternative content would you wish to see within a music magazine?

• Film reviews -6
• Game Reviews -5
• TV news - 3
• Gadget news/reviews -3
• Tips/tricks -1
• Instrument tips/tricks- 2

Question Ten

Do you prefer a music magazine that is fresh and new or the same old thing?

• Fresh and New – 12
• Same old thing - 8

Audience Research Results

My Music Magazine: initial ideas

The working title for my music magazine is ‘AIM’ - Alternative, Indie, Music. I chose this title as I felt it appeals to my target audience and also sums up the meaning of the magazine itself.

In conjunction to my title choice, my target audience would follow a similar mindset to the magazines values. As the title suggests it’s a straight forward, 'knows what it is' magazine - its an abbreviation but both titles represent my target audience. My target audience will be Indie, fashionable, young, expressive and at the for front of consumerism. They will be between the ages of 15-25 and shall be equally male and female. Furthermore they will be in the category ABC1 and because of this and their love of music, they will want to buy the magazine.

The magazine will cost roughly £3.00 - £4.00, I chose this price bracket as it suggest the magazine is not cheap and will have constantly good content. Also they will be able to afford it as they are in the group ABC1. It shall run on a monthly basis as a weekly magazine would not have enough high standard information, which is what my target audience craves.

In terms of content, I shall try to include: fashion, hot topics, Indie music (as well as some new upcoming bands), some comedy, posters, gig reviews, film reviews and much more. 

Stylistically my magazine will have a bright, bold and young home style. It shall use modern text that will change dependent on what it is writing about. Colours will be important in the magazine and shall entice the audience with bright colours, but not so much that suggest tackiness. There will be a lot of use of visual texts, as my target audience enjoy images, this will also allow the information to be put forward with more ease.

My USP (unique selling point) shall be that fact that the magazine is targeting a younger Indie market. There are already Indie magazines out, but they seem to target a older generation, so therefore I have aimed it at a slightly younger audience.