My audience for my magazine would be a common and popular sub-culture – Indie/Alternative. This is a very popular culture that has a lot of values in terms of music and lifestyle. It is the ideal audience to target as they have a reasonable degree of money and spend the majority of their money on either music, or clothes. This is perfect for advertisement within my magazine. Because they are such a big audience this makes it possible to have a national magazine, as this culture is across the whole of Britain
(Above: Video synopsis of my target audience - UK Tribes)
As mentioned before, my target audience are big spenders and within their buying range we see brands and places such as the following:
- Clothes/Shops – Top shop/Top Man, River island, Converse, Vans, Fred Perry, K-Swiss, Republic, Rough Trade, All Saints.
- Technology – Cameras (Canon), I pods (Apple), Game consoles (xbox360, PS3 etc), Televisions (Samsung), Radio’s/stereos (Sony), Laptops (Dell).
- Food and Drink – Alcohol (Budweiser, Jack Daniels, Strong Bow, Carling) Coca cola, Pepsi etc, Snickers, Mars bar etc, Sub way, Starbucks, Costa etc.
- Other – Hair products (Shockwave), Deodorants (Lynx), Films/Cinema (Odeon), TV Channels (BBC1,BB3, MTV, Channel 4, E4 etc), Instruments (Guitar – Fender) Newspapers (The Independent, The Guardian).
(Click on any Brand/Shop to go to their website.)
I believe my audience will be largely left-wing in their political stance, supporting Labour, this relates to the Newspapers they would read.
You can refer to my earlier audience research about the habits of my target audience.
